AT A GLANCE

Scope // All Four  

Media Items // 785

Audience Impressions // 54, 800, 000

Highlights // Weekend Sunrise, ABC News 24, Sky News Australia, Channel 7 Brisbane, Sunday Mail Brisbane, Kidspot, 9Honey

THE OBJECTIVES

MediaCast partnered with Act for Kids for the ninth year in a row to deliver the annual Child Protection Week campaign.

Our goal was to achieve national coverage, targeting all key capital city audiences by hitting metro and major market publications, television outlets and radio stations.

A key objective of the campaign was to highlight the importance of adult connection with children, and to advocate for children to have one-on-one, quality time with the adults in their lives.

THE CAMPAIGN

The campaign targeted television, radio, print and digital media by utilising new research from Act for Kids, as well as leveraging expert spokespersons and case studies for a cut through during the national awareness week.

Alongside offering live interview availability, a Video News Release was also utilised to sell-in targeted television contacts,

An Audio news Release was also pitched to targeted radio contacts alongside live interview availability to diversify the scope of the campaign.

Print and digital media were targeted with interview opportunities, editorial submissions, and opinion editorials from youth case-studies to secure national and metro publications.

THE RESULTS

Our 2023 campaign was the biggest Act for Kids Child Protection Week campaign yet, with coverage across 716 radio items, 29 television pieces, 38 print and digital articles and two social media echoes.

We secured coverage across the country, with nationwide segments running across television and radio, and print and digital featured across major mastheads.

Working with expert voices and case studies helped to strengthen our messaging and deliver meaningful interviews and assets.